My Experience Starting a Barter Exchange

In the last ten years I have participated in the start up of three different exchanges, one of which started from absolute zero. The first time I started a barter exchange, the exchange had somewhere around 25 members and no one was running it full time. I received very little training. The owners of the company didn’t think I needed it. I learned how to start a barter exchange by being thrown in the fire, so to speak. I learned pretty quickly what to do, and what not to do.

The second time I started a barter exchange I had already learned some of the basics and had some confidence, but I started with a regional company and they gave me a list of 200 members. After two weeks of intense calling, I dug up 40 that were willing to do some business with me if I could get something they wanted. It felt like starting over from nothing.

The third time, I started with absolutely nothing. This is where you, if you are considering starting an exchange, are most likely to start. This time, starting at zero, I had 40 members within the first couple of weeks. Sadly, I didn’t have the opportunity to see that exchange grow to maturity.

The point is this: if you want to learn how to start a barter exchange, just start one. Find some barter software like Barter 21 and set up shop. The barter industry is unregulated. It’s not difficult to get your foot in the door.  The cost of entry is less than $500. If you have a penchant for sales and marketing and enjoy long term business relationships, starting a barter exchange is something you might really enjoy.

If you want some free information about how to start your own barter exchange, click the link at the top and get our free program.

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