It’s been brought to my attention that many barter brokerages aren’t taking advantage of the opportunity of ALL holidays. One of the exchanges I work with squandered the opportunity of putting together Mother’s Day packages for its members… Here’s the basic concept: You work with business owners. Business owners, by nature, are busy. Busy people [...]
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Two Things the Barter Industry Needs to Learn NOW
I’ve been coaching a number of individuals for the last six months, and I keep tabs on the barter industry through the BarterNewsWeekly.com website, which I own and manage, and two related themes have floated to the surface of the industry chatter and experience. Both are subsets of one major idea: the barter industry isn’t [...]
Barter Exchange Landing Page
I love internet marketing and do a number of projects in that realm on a regular basis. For the first time I found something that I think is a good idea for the barter industry. OneWorldBarter is the company that is doing it, and you can see it live at http://www.oneworldbarter.com/intro_barter_analysis.php. The page takes you [...]
Ask Questions Or Make Statements, but Not Both
I’ve noticed something in my consulting practice over the last month or so. It may be something you struggle with or someone you know struggles with. It’s a tendency that sales people in any realm struggle with, not just owners or sales people in barter and trade exchanges. Here’s how you know you’ve been infected: [...]
